Withings Go is an inexpensive automatic activity and sleep tracker filled with great features. Its E Ink display is always-on, meaning information is always available, even in bright sunlight or water. The Withings Go even can transform to tell the time, creating an analog watch face. Due to the very low power requirement of the sophisticated E Ink display, the Withings Go can operate continuously for up to 8 months! No charging required. It uses a button cell battery- CR2032. Withings Go automatically recognizes a variety of your daily activities- such as walking, running, swimming and sleeping. No need to push any buttons when you start your activity. Looking for a personal coach? Withings Go connects to the FREE Withings Health Mate app (available for iOS and Android devices) which acts as a personal coach to track your activities and motivate you to achieve your personal goals, among other features. It also integrates with over 150 partners whose services add to full spectrum of wellness experience: such as GPS running, food logging and more.

PRODUCT: WITHINGS GO ACTIVITY AND SLEEP TRACKER WITH E INK DISPLAY

TARGET USERS: Consumers interested in improving/maintaining their fitness without spending a lot of money, having to push a lot of buttons or worry about charging their device

PRIMARY FEATURES:
-Activity and sleep tracker with unique always-in E Ink multiscreen display
-Automatically tracks steps, distance, running, swimming and sleep features- no need to push a button
-Measures duration of sessions, calories burned and more
-Analyzes and distinguishes between light and deep sleep patterns and measures duration of sleep
-Can transform to tell the time creating an analog watch face
-Main screen provides your level of activity with percentage of progress toward your daily goal
-Information is always available- readable even in bright sunlight or in water
-Water-resistant (5 ATM)
-Syncs with the FREE Withings Health Mate app, available for iOS and Android devices, to give you personalized coaching and motivation
-No charging needed- uses a button cell battery
-Up to 8 months battery use with continuous operation

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $69
-Can be used as a clip-on or with a band
-Available first quarter of 2016, no exact release date announced yet
-For more information: withings.com