Canon wants you to be able to “capture the moments that inspire you” and they are making it easier with the release of the PowerShot SX520 HS and the PowerShot SX400 IS super-zoom digital cameras. These budget-friendly powerful cameras help you get the shot you want, even at long range.

PRODUCTS: CANON POWERSHOT SX520 HS AND POWERSHOT SX400 IS

TARGET USERS: Perfect for families who want to take close-up shots of family events such as their children’s dance recitals and soccer games

PRIMARY FEATURES CANON POWERSHOT SX520 HS DIGITAL CAMERA:
-42x Optical Zoom
-Canon’s Optical Image Stabilizer
-Canon’s Intelligent IS system
-16 megapixel High-Sensitivity CMOS sensor and Canon’s DIGIC 4+ Image Processor combine to create the Canon HS SYSTEM for excellent low-light shots
-1080p Full HD video recording
-High-Speed Auto Focusing
-Zoom Framing Assist
-Canon’s Creative Shot mode to create unique, artistic images
-Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video
-Hybrid AUTO mode creates a beautifully stabilized HD video clip (up to 4 seconds) every time a user shoots a still image and then combines the clips into a single movie for a “highlight” reel
-Built-in mini-HDMI port for connection to HD TV set for viewing

PRIMARY FEATURES CANON POWERSHOT SX400 IS DIGITAL CAMERA:
-30x Optical Zoom
-Optical Image Stabilizer
-Canon’s Intelligent IS system
-16 megapixel CCD sensor and Digic 4+ Image Processor
-Smart AUTO technology
-720p HD video recording
-High-Speed Auto Focusing

PRICING/OPTIONS/AVAILABILITY:
-Estimated retail price Powershot SX520 HS $399.99
-Available September 2014
-Estimated retail price Powershot SX400 IS $249.99
-Available in black or red August 2014
-For more information: www.usa.canon.com/cusa/home