Do you love to run, want to improve your running but haven’t figured out a good training program for it? Take a look at Sony’s Smart B-Trainer, an all-in-one running device that features intelligent music playback based on hear rate monitoring, various training plans, and real time voice coaching. The Smart B-Trainer has six sensors- heart rate, acceleration, GPS, compass, gyro and barometer- and not only measures, but records 11 types of running logs- heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation. While you run, the Smart B-Trainer measures your heart rate and automatically selects music for efficient training. When your heart rate is higher than your specified goal, it selects a song with a slower tempo to guide you to slow down, and when your heart rate is below your specified goal, it will play a faster song to get you moving more. You are also able to adjust the tempo of the song to match your running mood and style.

PRODUCT: SMART B-TRAINER

TARGET USERS: Perfect for runners from novice to advanced marathon runner

PRIMARY FEATURES:
-SSE-BTR1 headphone-integrated device that comes in a non-slip, neckband style housing
-Waterproof performance rated IPX5/IPX8
-6 sensors: heart rate, acceleration, GPS, compass, gyro and barometer
-Keeps 11 types of running logs: heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation
-Sony 12 Tone Analysis technology to analyze music waveforms and select music for your heart rate goals
-Smart B-Trainer for Running app, available on Google Play and the App Store, enables you to manage running logs on your smartphone and provides a versatile selection of raining plans
-2 sets of training plans to choose from: Basic and Premium
-Basic Plan lets you manually set running goals for the day or select from theme-based trainings such as “Fat Burning Training” or “to Endurance Training”
-Premium Plan offers a selection of training plans for a variety of levels, from walking to full marathon, and voice guidance from a professional running coach
-Coordinates with MY ASICS Training Plan developed by True Sport Performance brand ASICS
-16GB memory; stores up to 3900 songs
-Can be used as a Bluetooth headset to answer phone calls, hands-free

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $249.99
-Available online at asicsamerica.com and at select retailers nationwide
-For more information: smartsports.sony.net/b-trainer/product/1G/US/en/index.html