Improve your athletic performance with the new Fitbit Ionic: adidas edition, featuring the adidas Train app. Fitbit developed the adidas Train app in collaboration with performance experts at adidas. It includes six on-screen run-focused workouts aimed at improving form, power and speed. These workouts are designed to complement any training regimen and help improve your cardio, strength and flexibility. The adidas Train app, which is available only for the Fitbit Ionic: adidas edition, provides step-by-step coaching which guides you through a series of movements to make sure you do them correctly. The workouts include: Dynamic Warm Up; Power Pace; Metabolic; Run Activation; Strong Strides and Post Run Stretch. Besides the adidas Train app, the Fitbit Ionic: adidas edition includes all of the advanced features found in the Fitbit Ionic, including enhanced PurePulse continuous heart rate tracking, cardio fitness level (estimated VO2 Max), advanced run features like Run Detect, Auto-Lap, and Auto-Pause, water resistance to 50 meters and more.

PRODUCT: FITBIT IONIC: ADIDAS EDITION

TARGET USERS: Great for athletes of all levels

PRIMARY FEATURES;
-Watch with exclusive built-in adidas Train workouts
-Custom adidas-designed clock face, available in four colors
-Swim-ready sport band in Ink Blue and Ice Gray with Silver Gray aluminum case
-6 adidas Train workouts: (1)Dynamic Warm Up to increase your core temperature and get your body to work; (2) Power Pace to train your body to be more elastic, forceful and efficient; (3)Metabolic to increase your speed and boost your metabolism; (4) Run Activation to improve your hip, core, and shoulder stability; (5) Strong Strides to build strength through your run, and (6) Post Run Stretch to ensure proper recovery with a fast and easy cool-down stretch
-Workouts ranges from 5-15 minutes each
-Industry-leading GPS
-Enhanced PurePulse continuous heart rate tracking
-Advanced run features like Run Detect, Auto-Pause and Auto-Lap
-Estimated VO2 Max
-Water resistance up to 50 meters
-Onboard personal music along with Pandora stations and Deezer playlists
-Contractless payments with Fitbit Pay
-Automatic activity and sleep tracking
-Long battery life of up to 5 days

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $329.95
-Available for pre-sale on fitbit.com; available March 19 at major retailers including Nordstrom, Macy’s, Kohl’s, Dick’s Sporting Goods, Best Buy, and Amazon
-For more information: fitbit.com