Introduced at CES 2016, the Fitbit Blaze is a sleek, smart fitness watch that not only boasts next generation enhanced fitness features, but lets you set your style also with a variety of clock faces to choose from and easily interchangeable bands and frames. Fitbit Blaze was designed to help you take your workouts to the next level with such features as FitStar Personal Trainer on-screen workouts with guided instructions and animated images (3 of the most popular personal trainer workouts from FitStar: Warm it Up (8 minutes), 7 minute workout, and 10 minute Abs. Each workout is free.); Multi-Sport Mode; Connected GPS; PurePulse continuous wrist-based heart rate tracking and SmartTrack automatic exercise recognition.

PRODUCT: FITBIT BLAZE SMART FITNESS WATCH

TARGET USERS: Anyone who wants to take their fitness to the next level in style

PRIMARY FEATURES:
-Sleek, versatile timepiece with a high-resolution, color touchscreen and multiple clock faces
-Unique modular design that lets you easily remove and insert your tracker into a new frame
-Quick release spring bars allow you to switch your bands and change the look in seconds
-Tracks steps, distance, calories burned, floors climbed and active minutes
-FitStar Personal Trainer on-screen workouts with guided instructions and animated images
-Multi-Sport Connected Mode records specific activities such as biking, cardio, running, weights youga and more
-PurePulse continuous wrist-based heart rate tracking
-SmartTrack automatic exercise recognition
-Bluetooth Smart connectivity delivers call, text, and calendar notifications through on-screen messages and a vibrating alert
-When connected to a compatible smartphone, you can accept and reject calls directly from Fitbit Blaze
-Automatic Sleep Tracking
-Long battery life of up to 5 days
-Compatible with more than 200 Android, iOS, and Windows mobile devices

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $199.95
-Available for pre-order at Fitbit.com, Amazon.com, Best Buy, Brookstone, Dick’s Sporting Goods, Macy’s, Sports Authority, Target and Verizon
-Shipping March 15, 2016
-Accessories available March 2016 include Classic high-performance elastomer bands in black, blue, and plum suggested retail price $29.95/each; Luxe genuine leather bands paired with stainless steel display frames available in black, mist grey and camel suggested retail price $99.95/each, and Luxe stainless steel link band paired with a stainless steel display frame available in silver suggested retail price $129.95
-For more information: Fitbit.com

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