Do you love wearing your fitness tracker but wish it was less chunky and a little more stylish? Check out Fitbit Alta. It’s designed with a sleek, satin finish stainless steel body and features a line of stylish interchangeable bands in multiple popular colors and premium materials. Personalize Fitbit Alta to showcase your personal style. It’s not only attractive- it’s smart- the Fitbit Alta uses short, positive prompts to encourage you to meet a mini-step goal of 250 steps per hour and will congratulate you when you achieve this goal. You can tell your Fitbit Alta “Do Not Disturb” during long meetings or appointments, so you only get reminders when you want them. It has SmartTrack automatic exercise recognition: automatically recognizing and recording continuous movement activities including walking, running, outdoor biking, elliptical and general categories of aerobic workouts such as dance classes and cardio-kickboxing. It also recognizes sports such as basketball, soccer and tennis. The Fitbit app allows you to personalize your weekly fitness goals and you can cheer on or challenge friends, family and co-workers through the app.
PRODUCT: FITBIT ALTA
TARGET USERS: Consumers looking for great fitness trackers they can personalize to their own style and occasion ( in the gym, at work, on a date)
PRIMARY FEATURES:
-Satin finish, silver stainless steel tracker with a custom, quick-release feature
-Optional stylish interchangeable accessory bands include classic fitness wristbands, premium hide leather bracelets , and a luxurious, hand-polished silver bangle
-Tracks steps, distance, calories burned, active minutes, how long and how well you sleep
-Allows you to set a silent, vibrating alarm
-Easy-to-read OLED tap display shows activity stats and time
-Reminders to Move feature will send you prompts to encourage you to meet a mini-step goal of 250 steps per hour
-SmartTrack automatic exercise recognition
-Receives call, text, and calendar notifications (if your phone is nearby)
-Battery life of up to 5 days on a single charge
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Fitbit Alta $129.95
-Available for pre-order now at Fitbit.com, Amazon, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target, The Sports Authority, Verizon and Walmart
-Shipping March 2016
-Suggested retail price Classic fitness bands $29.95
-Available for pre-order in black, blue, teal and plum
-Suggested retail price Luxe soft, premium hide leather bands $59.95
-Available for pre-order in graphite and blush pink (with camel coming soon)
-Suggested retail price Luxe hand-polished stainless steel bangle $99.95
-Coming this summer and shiny gold bangle coming later this year
-For more information: Fitbit.com
