Barbie’s boy friend, Ken, first came out in 1961. He was designed as an all-American blue-eyed boy doll. Now in a bow to the increasingly multicultural world found in today’s America, Ken has been re-imagined and updated. His new evolution includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modern fashions from business attire to athletic wear. Now, Barbie’s Ken may be Asian-American, African-American, Latino, Mixed-race or Caucasian. He may sport cornrows, pull his hair back into a man bun, spike his hair, or peroxide his hair among other choices. The new Ken line is part of the popular Fashionistas line.
PRODUCT: NEW LINE OF DIVERSE KEN DOLLS
TARGET USERS: Parents concerned that their children play with dolls that more accurately reflect their lives and backgrounds
PRIMARY FEATURES:
-Line includes 15 new Ken dolls
-Three body types: original, slim and broad
-Seven new skin tones
-Eight hair colors
-Nine hairstyles, including man bun, cornrows, and spiked
-Modernized fashions to fit the various body types
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $9.99
-Available for pre-order now, release date July 8, on barbie.com
-For more information: barbie.com
