Misfit has paired with Speedo to produce the Speedo Shine, a Speedo-branded activity, swim and sleep tracker. Speedo Shine is the first device of its kind planned for swimmers. Its waterproof up to 50 meters, and its special proprietary lapcounting algorithms embedded in the device’s firmware will track a swimmer’s lap count with “industry-leading accuracy” and work for all stroke types. Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. Soon to come: Speedo’s personalized swim tracking app, which will work with Speedo Shine. Besides swimming, Speedo Shine also tracks walking, running, cycling, light and deep sleep.

PRODUCT: SPEEDO SHINE ACTIVITY, SWIM AND SLEEP TRACKER

TARGET USERS: Designed with swimmers in mind; great for the all-round athlete

PRIMARY FEATURES:
-Circular activity tracker worn on the wrist made out of durable, beautiful aircraft-grade aluminum; comes in new light silver color
-Tracks swim lap counts for all types of strokes; displays laps and swim distances, calories burned and points earned
-Waterproof to 50 meters
-Also tracks walking, running, cycling, light and deep sleep
-Syncs with the Misfit app for iOS and Android
-Will soon also work with Speedo’s personalized swim tracking app, Speedo Fit
-No charging required: replaceable battery lasts up to 6 months

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $79.99
-Initially available September 1, 2015 exclusively in Apple retail stores, as well as on misfit.com and SpeedoUSA.com
-For more information: misfit.com